i2r trays pictured in recycling test

Smooth wall aluminium foil tray provider, i2r is championing its green credentials at this year’s Easyfairs Show. Mindful of the amount of food packaging trays in household waste, it has produced an innovative calendar for 2009 showing how strong but lightweight smooth wall aluminium trays can be reused.

As Jon West, commercial development director said; “we are convinced that our unique design has produced the lightest smooth wall aluminium foil tray on the market. We use less aluminium than all of our competitors and yet our trays are strong and durable. We have produced our calendar over the last few months reusing the trays again and again to ensure and encourage our customers that they can be recycled in busy family households.

“Although our calendar is fun, its gets across a serious message that more aluminium recycling should be available in the UK and that consumers should be encouraged to reuse their aluminium foil trays.
 
“We pride ourselves on producing light weight, environmentally friendly, 100% recyclable trays, produced to the highest standards for the food industry.  By ensuring that our quality trays are strong we can guarantee that they can be used again and again.

“Our new trays boast a significant packaging weight reduction and can be manufactured in thinner gauge aluminium as a result of the design strengthening features we’ve added.

“We know our calendar is unique but it helps to reflect our approach to business and shows that we’re not afraid to publicly state and reinforce our claims.”

i2r , standing for ‘innovation 2 reality’ was launched in 2007 and has quickly developed a reputation for quality, delivery and service. Working with major suppliers  i2r produces a comprehensive range of smooth wall aluminium foil trays as well as a bespoke service.

Exhibiting for the second time at Easyfairs, i2r will be located on stand 239