i2r shines as growth bucks industry trend

Food industry packaging pioneer i2r is building on a second year of trading success following the investment at the beginning of the year from leading Italian aluminium tray maker Contital S.r.L.

The Telford-based company, which produces a wide range of new-era aluminium foil trays for the food industry, has announced a 40-per-cent boost in sales after its robust launch, combined with a vigorous and aggressive marketing strategy.

Bucking the industry trend, the firm’s exciting new partnership with Contital, forged in January, has brought brand new investment and growth at a critical time in its development, enabling it to extend its product base, increasing its portfolio, customer base and market share.
Today, i2r Packaging Solutions offers aluminium tray types for all markets, bringing the firm numerous fresh opportunities to extend the scale and scope of its business in a fast-developing industry in which customer needs are paramount.
Building on a solid client base, the company’s bosses are highly confident that future growth is assured and have four new presses arriving by the end of this year plus a significant number of new tools to boost i2r’s capacity in the next 12 months.
Peter Reay, CEO of i2r, comments: ‘The investment we have received from Contital has allowed us to immediately increase our UK capacity and produce a wider product range. The immediate market feedback has been fantastic.
‘In times of recession, we have worked hard to ensure continued sales and we believe that, with our Italian investment as well as our unique approach, we will continue to grow our market share.’
Luca Moschini, CEO of Contital S.r.L, adds: ‘The weak Pound against the Euro has enabled Contital to look at the UK market as an investment opportunity. Although a young company, we had been watching i2r Packaging Solutions closely. They have been bold and ambitious in their plans and they have made a real impact on the market within a very short period of time.
‘This new investment will create a stronger market opportunity with superior product design, quality, production efficiency and technical know-how, giving greater support for our customers.
‘Our combined commercial and technical expertise, and Contital’s enviable global market position, promise to bring immediate commercial and technical synergies. These will be key factors for i2r’s growth today and in the future. 
‘Despite the credit crunch, i2r has successfully expanded its offering, increased its market share and has focused on providing service as well as value for money.’

•  www.i2r.com                                       
• For further information, please contact Jenni at Liquid PR: jenni@liquidpr.co.uk