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i2r Wins Alufoil Trophy for NEW Shelf Ready Smoothwall Conatiner

April 2019
Shelf ready aluminium foil container stands up to the test!
The Shelf Ready Smoothwall Container from i2r Packaging Solutions stood up to the tests of the Alufoil Trophy judging panel to be presented with a 2019 award for Marketing + Design. The container is designed particularly for 'ready to cook' vegetables and is able to stand in the upright position on a supermarket shelf, giving consumers a unique and direct view of the product being displayed.
“This is a simple idea, offering an opportunity for greater retail impact, which can also have major benefits in other areas of the supply chain. The removal of the usual paper sleeve and adding the stand up feature, for such a product container, has clear benefits for marketing as well as the environment. Also it can be sold as a ‘ready to cook’ product. The lid space can be used fully to give the container greater shelf visibility,” said Laura Fernandez, Senior Packaging Technologist at Marks & Spencer, head of the judging panel.
By designing a combination of a strengthening structural step below the rim and incorporating internal strengthening ribs which flow into the base of the packaging, there is no need for an outer cardboard sleeve/carton, used for additional product protection. Both design features allow for an additional gauge reduction, resulting in less packaging weight and a further environmental benefit.
Most containers used for this type of packaged food are merchandised on their bases limiting the product visibility to consumers and increasing the risk of shingling and misplacement. The typical artwork included on outer cardboard packaging can now be incorporated directly onto the perforated film lid. 
Jon West, i2r Packaging Solutions’ Commercial Director commented, “It’s a huge honour to receive this year’s Marketing + Design award for our latest product innovation. Our strategy to provide customers with innovative packaging solutions is at the heart of our company and we’re really pleased to see that this has been recognized by the aluminium foil industry, as well as in our marketplace.”
The ability to use a perforated film for the lid is an additional design benefit. It can extend the shelf life of vegetable based products by enabling slow release and controlled air flow when the products are packaged on top of each other during storage or distribution.


i2r Ultra Wins the Starpack Awards

June 2019
i2r Packaging Solutions Limited, is celebrating an impressive set of results at the recent Starpack Awards, scooping Gold in the Food & Drink Category, as well as a Green Star Award and the coveted ‘Best in Show’ accolade for their innovative i2r Ultra™ container. The event was held at the Institute of Materials, Minerals and Mining in London on 27th June.
Demonstrating their significant technical and design expertise, the company launched i2r Ultra™ at Packaging Innovations in February this year. The patent protected and design registered product range uses a new style of embossing to dramatically increase stress resistance thereby reducing the gauge, price point and environmental impact of the product.  
Commenting on the design, the Starpack judging panel said that the tray was “A great piece of engineering design that has real environmental benefit”.
In finding the perfect design for their new tray, i2r used finite element analysis prediction software to determine the best configuration to deliver an increase in structural strength, whilst providing a reduction in weight against market equivalents. The inclusion of an Alu recyclable logo and a ‘rinse & recycle’ message on the base of the tray gives a clear and strong environmental call-to-action.
i2r Packaging’s Jon West said: “We are absolutely thrilled to have achieved such impressive results at Starpack, especially being awarded the Best in Show award. The achievements reflect our determination to constantly innovate and create solutions for our customers.”
The Starpack Awards recognise innovation in packaging design and technology and are in their 60th year.